Bing Case Study

Objective

Enhance profile, customer acquisition and overall engagement using celebrity-driven content on bing.com.

Solution

360 initiative to include a concert series featuring bands from the 60’s through the present day, born or bred on the famous Sunset Strip in Los Angeles.

Sunset Strip Summer Concert Series

SOCIAL MEDIA CONTESTS

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Special events

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CELEBRITY ENGAGEMENT & SOCIAL MEDIA

END RESULT

The Sunset Strip Summer Concert Series enhanced the profile of bing.com, driving new traffic and engagement to the site. bing.com’s Sunset Strip Summer Concert series included members of the Doors, X, RATT, Jane’s Addiction, and The Pussy Cat Dolls Burlesque Review at historic venues like The Whiskey, The Viper, The Roxy, and Key Club. In addition, a full 360 initiative consisting of online and offline events and contests created ancillary benefits and revenues to include a full-length documentary produced by TAP INC, featuring Johnny Depp, Keanu Reeves, Slash, Sharon Stone, and Mickey Rourke. Sunset Strip documentary was distributed by Showtime Networks, bringing increased exposure and monetization to the brand across several mediums.

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