Studio Gibson Case Study

Objective

Since the acquisition of Phillips, Gibson Brands seeks to connect with new audiences.

Solution

Create a series that appeals to all demographics both male and female of all ages.

Tommy Alastra Productions and The King Collective proudly present Studio Gibson: the flagship entertainment series that gives worldwide audiences an opportunity to imbue music and pop culture, through the eyes of industry innovators in film, fashion, sports and global entertainment culture. For musicians, Studio Gibson shows how Gibson products enable music stars to create songs that influence the world. For every creative person longing to be on stage, Studio Gibson showcases personal stories of triumph, success, and industry allure.

For global audiences yearning to know about Gibson’s diverse brands and products, Studio Gibson is the program that solidifies the connection between “talent” and “technique” – shown, demonstrated, and delivered with Gibson’s brand name.

The benefits are exponential. Audiences gain access to “culture” & “back story” powered by Gibson’s “legacy” of creative expression. At the height of all social change, Gibson brands helped transform the world’s view of politics, fashion, and entertainment culture. In today’s digitally connected world, Studio Gibson leads the brand into a new era of connected entertainment.

Through the creative mix of story & presentation in each segment: audiences learn about the inspiration that drives today’s pop culture legends; Gibson gains an audience foothold in the era of direct—to—audience digitally distributed entertainment; and Gibson benefits from its expanding list of marketable celebrity affiliations via guests who share their stories and demonstrate their talent using Gibson products.

END RESULT

Staying true to its core, Studio Gibson is a series that showcase the best in film, fashion, culinary and sports anchored in music.

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