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Bud Light Case Study

Objective

Celebrity supported initiative for “House of Whatever” Super bowl XLIX

Solution

House of Whatever Super Bowl take over featuring the cast of Entourage and other A list celebrities.

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END RESULT

Millions of fans tuned in during CBS’s Super Bowl XLIX broadcast. Cast members of Warner Bros’ Entourage attended  Bud box at super bowl XLIX to plug the films upcoming premiere.

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