Skullcandy Case Study
Bring Skull Candy’s Mix Master Mike headphones to market.
Solution
Create influencer initiative with an experiential event series.
END RESULT
Ceo Rick Alden, along with celebrities David Arquette, Tom Arnold, Meagan Good, David Arquette, Kevin Connolly, Christian Hosoi and Tommy Lee amongst others attend the launch event at MY HOUSE nightclub in Los Angeles.
